Corporate Marketing & Communications Training

Helping your business get the knowledge needed to succeed in Sales and Marketing.

Veronica Swindale, Managing Director of nesma (North East Sales and Marketing Academy) and mmd Limited (marketing management & development).

She set up nesma after a successful career in sales and marketing and recognising the need for continuous professional development at all levels. nesma is the only study centre in the North of England and Scotland to offer CIM, CIPR and DMI qualifications. With the aim of building marketing know-how in Newcastle, Carlisle, Edinburgh, and in-house UK wide. mmd provides support and advice so that organisations can be more confident in developing successful marketing strategies to meet the needs of today’s market place.

There are really four parts to what we do!

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Building a great career isn’t easy, it requires dedication, commitment, and hard work. We offer CIM, CIPR and DMI professional qualifications for the development of marketing, public relations and digital marketing skills.


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Our skills sessions, short courses and bite-size modules are designed to help you acquire the skills that will help take you to the next level. Think of your career in terms of building blocks, each block representing a set of skills.


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All nesma’s services can be packaged to meet your specific needs! We can deliver what you want, to whom you want, when you want and where you want. We can also provide practical advice to help with everything from interim resource to board level support.


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Training and education will not only enhance your knowledge, it will connect you to better opportunities. We love putting like-minded people together and there is nothing better than getting direct answers and opinions from practitioners in the field.

In addition to our normal course delivery to individuals, we run corporate in-house qualifications or bespoke programmes.

From telesales training through to strategic marketing, including specific digital applications, we can help your organisation develop its marketing expertise for competing in today’s global and dynamic market.

Recent clients have included CITO (Consortium of Independent Tour Operators), Durham County Council, Gentoo Group, NHS Training and Development Agency.

For further information to discuss what you want from us and what we can offer your business in terms of corporate training contact us at

Client Testimonials


“Veronica’s strategic thinking and management skills in running her own study centre are energetically conveyed through her training sessions. She has an ability to engage and challenge delegates to think and apply theory to their work context in a lively manner.  Whether working with individual students or strategically at a corporate level Veronica manages to achieve consistently good results.”

Diane Earles, Chartered Marketer, CIM Network Manager


“Veronica has worked for and delivered a number of programmes for the NHS in the North East which includes working with providers of healthcare services and working with national central bodies.  This work ranged from delivering training designed to build capacity and capability within the strategic application of marketing within NHS organisations alongside coaching individual staff and reviewing strategic marketing activity.

She has a strong ability to convey and implement strategic thinking in relation to complex and dynamic markets to both marketing specialists and novices alike.  She has an ability to apply generic thinking to the context of the delegates so that no theory is redundant or applied in a vacuum.  Her style is relaxed and conducive to supporting learning and development across all levels of an organisation.

I have no hesitation in recommending her for your corporate client.”

Claire Riley, Director of Communications and Corporate Affairs Northumbria Healthcare


“Gentoo is a social enterprise with some 1,800 employees.

We wanted to get a unified approach to strategic marketing across our 16-strong Marketing and Communications team.  Veronica worked with us through 8 weekly sessions discussing the benefits of approaching our marketing from a strategic planning point of view and gave us the tools to plan, manage and measure our marketing own activity as well as giving us the skills to advise our subsidiaries.

Everyone enjoyed our highly interactive sessions and we feel that we have a much stronger team approach to managing our work and our relationships with our internal customers.

The programme worked so well that four members of our team have also been inspired to study for the Level 4 CIM Certificate in Professional Marketing which they hope to complete in June 2015.

I would strongly recommend Veronica for any strategic marketing corporate training.”

Sarah McCourt, Head of Communications and Marketing, Gentoo Group Limited

, Gentoo


“Veronica is an expert in the field of sales and marketing. Veronica delivered very effective training for me and my team for Sales Management and Marketing Management. Her approach is to create very interactive sessions with good material to support the learning. I would be happy to recommend Veronica as a training provider for sales and marketing development within your business.”

Managing Director at Elanders Ltd/Director Business Operations, Mentor Media EMEA (Czech)