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March 2022
The values economy: How to deliver purpose driven service for sustained performance – CIM Marketing Club
The exponential rate of change and disruption in the world means that the traditional organisation-structure-led approach is no longer fit for purpose. A combination of alignment, establishing a sense of shared values with all stakeholders and agility is the key to sustained success. This session explains the new paradigm for organisations, provides a tried and tested, detailed methodology and brings the theory to life with a range of case studies
Speakers:- Alan Williams, Director of ServiceBrand Global and Sam Williams, Business Consultant at BAE Systems Applied Intelligence
April 2022
Using ‘HotJar’ to identify & assess key web traffic behaviour online
This suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!
Find out more »Developing your holistic website strategy
This suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!
Find out more »