Three ways of using customer journey mapping for marketing success Have you heard of customer journey mapping before? If you’ve never given it a try, it’s not only a fun exercise for your team that builds a great customer focus. It’s also an absolut... read more
Why do you need more powerful narratives and stories to transform what you do? There’s a story of four bricklayers at work. The first says they are laying bricks. The second explains they are building a wall. The third celebrate they are building a cat... read more
This course has been designed to help you whether you’re a first-time user or a seasoned online marketer.
Having recently successfully delivered our first Consultancy module of the Level 7 CIM Marketing Leadership Programme and reading a range of current books around the subject, it seems timely to reflect on what it takes to be a successful marketing consult... read more
All jobs require you to have communication, integration and presentation capabilities, as well as competence in the productivity tools that will help to facilitate this. With this in mind and in addition to offering a wide range of CIPR, CIM and DMI quali... read more
This course is about understanding how to create a culture for innovation so that it becomes a natural way of doing things.
Learn the latest SEO tips and tricks from expert practitioners to ensure greater visibility for your desired topics and phrases.
We'll help you to step into your customer’s shoes and understand the broad journey they go on when buying your product or service.