Employee Engagement

Enhance brand performance by recognising and rewarding your talent

Motivate and sustain engagement by encouraging a culture that recognises high performing employees and rewards those behaviours that bring the values and culture of the organisation to life. We look at how to create a recognition and rewards programme that inspires employees to realise the organisation’s mission and reinforce strategic objectives. Celebrated employees place the organisation in the public’s consciousness as a great place to work and do business with.

Create a thriving culture of employee engagement

Engaged employees are more likely to find a sense of belonging in an organisation where they are inspired to fulfil their full potential. High levels of employee engagement are linked with increased operational efficiency, lower wastage and reduced loss from theft and errors. The reality of employees actually ‘living the brand’ is dependent upon a strong commitment from the employee to the organisation that they feel is reciprocated. Engaged employees display team spirit contributing to a sense of purpose and identity in the marketplace by bringing the brand proposition to life.

Realise the power of your brand’s Values

A brand’s values represent what it stands for and what it believes in; they are the guidelines that form its moral compass. Values provide direction on how to behave in any given situation; they dictate the behaviour of the brand and influence decisions. The values you choose can be applied to everything, including the product experience, choice of staff, and how you react in a crisis. Values should be clear, authentic and resonate with everyone inside the organisation. They need to be clearly understood by employees, adopted by them and consistently acted upon. The brand’s values should help the organisation achieve its vision and not restrict it. Strong brands are respected for their values and are defined by them.

Improve your brand by aligning marketing and HR

North East businesses are invited to attend a CIM event on 10 October at Northumbria University to learn more about how internal collaborative working can improve a company’s brand, employee engagement, and attract talent. Emma Greenwood, who is organising the event, explained: “Internal departments can so often work in silos, developing and refining their own …

Collaborative working between marketing and HR – 10 Oct

North East businesses are invited to attend a CIM event on 10 October at Northumbria University to learn more about how internal collaborative working can improve a company’s brand, employee engagement, and attract talent. This event, sponsored by Square One Law and Northumbria University, and will explore how to get the best from a ‘Collaborative …

Collaborative working between marketing and HR – 10 Oct

North East businesses are invited to attend a CIM event on 10 October at Northumbria University to learn more about how internal collaborative working can improve a company’s brand, employee engagement, and attract talent. This event, sponsored by Square One Law and Northumbria University, and will explore how to get the best from a ‘Collaborative …