Customer Experience

The Inventory: How to design a Content Marketing Plan that keeps you sane

Content Marketing Session

If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets, but may also include offline, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content, or ‘hero’ assets like video, podcasts, webinars, online events and e-books.

Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers

Content Marketing Session

This session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.

If you can turn your values into the value they deliver to your customers, then you’re really onto something. It’s time to show them what you do and why only you can do it.

The darker side of nudging

Join CIM for another great webinar in the Webinar Express Series on Thursday 11 February 2021. The darker side of nudging – when the ends don’t justify the means… Charity and social marketers, behaviour change practitioners and social policy campaigners do good, well that’s their aim. Supported by clear objectives, detailed policies, defined behavioural outcomes and ethical codes of conduct, the choice of marketing techniques should be straightforward.

A mile in my shoes – Feb 19

Speaker Kirsty Lieberthal, Customer Experience Strategy Manager at Prudential UK, will be speaking at this event at DoubleTree by Hilton on 19 February.

CIM Certificate in Professional Marketing – Marketing Module

This marketing course is for the practising marketer, full of contemporary marketing content to equip you for the current global landscape. Successful completion of the Certificate will establish the knowledge, skills and understanding necessary to be able to perform at an operational level and to carry out an essential and successful marketing role within the workplace.

CIM Certificate in Professional Marketing – Marketing Module

This marketing course is for the practising marketer, full of contemporary marketing content to equip you for the current global landscape. Successful completion of the Certificate will establish the knowledge, skills and understanding necessary to be able to perform at an operational level and to carry out an essential and successful marketing role within the workplace.

CIM Certificate in Professional Marketing – Marketing Module

This marketing course is for the practising marketer, full of contemporary marketing content to equip you for the current global landscape. Successful completion of the Certificate will establish the knowledge, skills and understanding necessary to be able to perform at an operational level and to carry out an essential and successful marketing role within the workplace.

CIM Certificate in Professional Marketing – Marketing Module

This marketing course is for the practising marketer, full of contemporary marketing content to equip you for the current global landscape. Successful completion of the Certificate will establish the knowledge, skills and understanding necessary to be able to perform at an operational level and to carry out an essential and successful marketing role within the workplace.