Marketing is one of the most multi-skilled occupations there is. nesma has now worked with students and organisations for over 8 years to help them develop their marketing and communication skills. Additional skills are becoming more valued by employers, and there are lots of ways to develop new skills or build on your old ones. …
Learning new skills is essential to keeping up to speed with industry demands and trends. This is as crucial in marketing as with any other part of the business. Investing in your marketing team is an investment in your business. Actively pursuing new skills, information and qualifications will not only be good for business it …
Professions are changing. In 2012 81 per cent of the professional bodies required full members to have a degree. By 2015 this had fallen to 36 per cent. Does it mean that standards are falling? Or is it a reflection of the different entry routes into a profession? Will the 36 per cent with degrees …