Anita Ball thinks mistakes make a marketer

Meet Anita Ball, Director of Income and Marketing at St Oswald’s Hospice in Newcastle.

She has spent most of her marketing career in the voluntary sector and is on the committee of the North East branch of the Institute of Fundraising. Anita has always been interested in supporting and coaching new people into the voluntary sector.

Anita is one of the CIM’s North East ‘Marketing Greats’, who is eager to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.

This is what she would say marketers of the future.

Don’t be afraid to take risks and make some mistakes, that is when you do your best learning. My first boss in the voluntary sector always said if you don’t make some mistakes you are not pushing hard enough.

Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.

You can read all the profiles HERE