The marketer who didn’t want to work in an office

Meet Emily Bentley, Marketing and Business Development Manager at Communicate Technology PLC, which was founded by Tony Snaith in the North East and now has a number of sites across the UK.

The ‘Marketing Greats’ initiative aims to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.

Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region. It provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.

Emily was sure she didn’t want to work in an office environment when she was growing up and doesn’t really know what went wrong.

Emily said, “I wanted to be a vet, an interior designer or a ballerina, but when I left college I joined my previous firm as a receptionist and administrator. Then when the marketing manager I’d been assisting handed her notice in I asked the management team if they would give me a 3-month trial and, with the help of CIM qualifications, I’ve never looked back!” Emily is now responsible for marketing Communicate across the whole of the UK and is hoping that she will soon have a marketing assistant of her own.

Emily is now responsible for marketing Communicate across the whole of the UK and is hoping that she will soon have a marketing assistant of her own.

You can browse the 50 ‘North East Marketing Greats’ profiles here.