Content Marketing is fast becoming an essential skill for any business and with recent changes in Google, the question is no longer ‘if’ but ‘when’ are you going to start creating your own assets like blogs, webinars and infographics to grow your business and boost your profit with ease.
Introduction to Content Marketing is a highly interactive workshop designed to kick-start your Content Marketing journey. Whether you’re an absolute beginner when it comes to blogging or have made a few false starts with a webinar, learn how to get the ‘Content’ habit.
Included in this fun, interactive half-day workshop:
how each type of content works to promote you and your business
buyer personas v. customer segmentation
how to find your perfect ‘blogger’ type and get comfortable with creating content
how to define your online value proposition or USP
how to use podcasts, webinars and video to promote your brand
how to generate great content ideas every day
how to manage customer data in view of GDPR
By the end of the workshop, you’ll have gained a clear understanding of how Content Marketing works and how to start using it to build your business – and boost your profits. Immediately!