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CIPR Professional Certificate (Level 5)

Course Overview

The aim of the CIPR Professional PR Certificate is to introduce the candidate to the context, concepts and practical tools of Professional PR Certificate (PR) that will enhance their understanding of their chosen profession and enable them to develop the skills and abilities necessary to progress in their career.

On achievement of this qualification candidates will be able to:

  • Explain how internal communication impacts organisational effectiveness
  • Select and apply internal communication and engagement models and concepts to support
    achievement of objectives
  • Describe how internal communication and engagement can support organisational change
  • Identify the key issues facing internal communicators in strategy setting
  • Carry out research to support development of an internal communication plan
  • Produce an internal communication plan (research, situation analysis, setting measurable objectives, developing tactics, and monitoring and evaluating impact)
  • Produce effective written and verbal communications (engagement, tone of voice, storytelling, brand alignment and managing communities)
  • Outline how social media can be used effectively in the internal communication mix (range, properties and management of channels, employee preferences, feedback mechanisms, employee voice, and enterprise social networks)
  • Describe how the internal communicator can support managers (the role of management in communication and face to face engagement, team briefing, and listening techniques).

Modules:

PR in Context: Research and Planning

Content, Media and Engagement.

Measurement, evaluation and professional ethics

Not sure if this is the right course for you?
Talk to us!

T: 07734 222 254 E: hello@nesma.co.uk

CIPR Professional Certificate (Level 5)

Friday 1st December, 10:00 am - 4:00 pm

|Recurring Event (See all)

One event on Friday 13th October, 2017 at 10:00am

One event on Friday 10th November, 2017 at 10:00am

One event on Friday 1st December, 2017 at 10:00am

How To Book

Details

Date:
Friday 1st December
Time:
10:00 am - 4:00 pm
Event Categories:
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Website:
http://nesma.co.uk/courses/cipr-professional-pr-certificate-level-5

Organiser

Heather Robinson
Phone:
07900 223 721
Email:
hello@nesma.co.uk
Website:
www.nesma.co.uk

Venue

nesma Study Centre
19 Lansdowne Terrace
Gosforth , Newcastle upon Tyne NE31HP United Kingdom
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Phone:
07900 223 721
Website:
www.nesma.co.uk