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CIPR Foundation Certificate in Public Relations – Level 3

Course Overview

This is a 3-day course with a nationally recognised qualification. It provides an introduction to the knowledge and skills needed in PR and is a platform for further studies. Success at this level qualifies you to enrol for the CIPR’s Advanced Certificate.

To serve as an introduction to the profession of public relations and to develop your writing skills.

Upon achievement of this qualification you should be able to demonstrate:

  • An understanding of and differentiate between the concepts and practices of : public relations, marketing, advertising, publicity, public information, spin and propaganda
  • An understanding of and work with, key PR terms: publics, reputation, relationships, media relations, newsworthy, dialogue, mutual understanding, social responsibility, evaluation and communication
  • An understanding of, and know how to work under the CIPR code of ethics
  • An understanding of when and how to write and place a news release, a blog post or tweet (micro-blog)

CIPR Qualification Brochure

This qualification has three units:

Distinguishing PR Activities

To enable students to define the field and scope of public relations and its relationship with marketing, advertising, publicity, propaganda etc. Students will also be able to demonstrate an understanding of the way that public relations is placed within organisations (in terms of its relative position to the dominant coalition, budget share etc.) Broad introductions will be given to some specialist areas including financial/investor public relations, lobbying, marketing PR (FMCGs) sponsorship, working in-house or in a consultancy and corporate social responsibility. Concepts such as relationship building, reputation management and working with publics will be illustrated.

Writing for News Media and Online Audiences

To make clear the basics of working in partnership with the news media – meeting their needs; writing press releases for them; knowing what is news and why it needs currency and human interest; beginning to understand what makes a good picture for print, the right sound for radio and when something might be of interest to television. Also to understand the needs of online audiences and influencers such as bloggers, what makes a good concept for a viral video, and to be able to write a blog post or tweet to publicise a news event.

Ethics and the PR Professional

To establish the role of the professional practitioner, difficult choices will be debated for those working under the CIPR code of practice. We will address what it means to use an ethical approach and examine a commitment to continuous professional development.

CIPR Foundation Certificate in Public Relations – Level 3

Wednesday 23rd August, 10:00 am - 4:00 pm

|Recurring Event (See all)

One event on Wednesday 7th June, 2017 at 10:00am

One event on Wednesday 28th June, 2017 at 10:00am

One event on Wednesday 5th July, 2017 at 10:00am

One event on Wednesday 23rd August, 2017 at 10:00am

One event on Wednesday 27th September, 2017 at 10:00am

One event on Wednesday 11th October, 2017 at 10:00am

One event on Wednesday 1st November, 2017 at 10:00am

One event on Wednesday 22nd November, 2017 at 10:00am

£695 + VAT


Wednesday 23rd August
10:00 am - 4:00 pm
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Heather Robinson
07900 223 721


nesma Study Centre
19 Lansdowne Terrace
Gosforth , Newcastle upon Tyne NE31HP United Kingdom
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07900 223 721