CIM Chartered Post-Graduate Diploma in Marketing – Level 7

Course Overview

The Chartered Postgraduate Diploma In Marketing is a challenging, high-level marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status. This is a blended learning programme which enables you to study around work at times that suit you.

It aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation’s activities to the customer, and manage the organisation’s marketing activities.

This qualification is aimed at marketers who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and is ideal for marketers working at a strategic level or aspiring to do so.

By the end of this qualification you should be able to:

  • Make the transition into strategic marketing management.
  • Work more cross-functionally at a senior management level.
  • Make a significant contribution towards the organisation’s corporate and business strategy.
  • Contribute to board decisions.
  • Demonstrate a high level of leadership and influence.

Not sure if this is the right course for you? Talk to us!

T: 07900 223721 E: hello@nesma.co.uk

 

Cost

Per module: £895+VAT. £224 CIM membership fee. £360 CIM Assessment Fees.

Course Level

Course Duration

2 years

Next Start Date

Please contact us for details.

Course Modules

Emerging Themes

By the end of this module you should be able to:

  • Critically evaluate a range of key emerging macro-environmental themes and make a critical assessment of their significance for a specific sector or industry.
  • Propose strategic marketing responses to the key emerging themes judged to have the greatest potential impact on a specific sector. Responses should reflect contemporary marketing practice (ie, marketing’s new ground) and demonstrate creativity.

Analysis and Decision

By the end of this module you should be able to:

  • Undertake a strategic marketing audit, assessing an organisation’s competencies, competitive advantage, market performance, customers, competitors, product and service portfolios, positioning, value proposition and market impact to assess the impact of these factors on an organisation’s strategic intent and direction.
  • Utilise the strategic marketing audit to critically evaluate a range of strategic marketing options available to an organisation, including innovation, mergers, acquisitions, partnering, alliances, environmental sustainability and CSR, in order to deliver best value growth and expansion opportunities.
  • Utilise a range of financial and other measurement tools to assess the financial and non-financial benefits of recommended strategic marketing decisions.
  • Utilise a range of risk assessment tools to critically assess the risk of strategic market decisions and and their impact upon an organisation.

Marketing Leadership and Planning

By the end of this module you should be able to:

  • Critically evaluate ways of delivering an organisation’s corporate mission and vision effectively.
  • Develop marketing strategies to establish competitive and sustainable marketing and relationship strategies to achieve an organisation’s strategic intent and deliver its value proposition.
  • Utilising a synergistic planning processes, develop strategic plans, taking account of different planning frameworks, ensuring they are within the resource capabilities of an organisation.
  • Determine the most appropriate organisational structures for market-oriented and/or changing organisations, whilst evaluating the resource implications and requirements.
  • Develop sustainable competitive advantage through suitable approaches to leadership and innovation in order to generate stakeholder value and contribute to organisational success.

Managing Corporate Reputation

By the end of this module you should be able to:

  • Critically evaluate the way organisations develop their identities and how some organisations use these to form images and assign reputational status.
  • Critically analyse the elements that contribute to the identity that an organisation projects to its stakeholders, sometimes through a corporate brand.
  • Critically evaluate linkage between how an organisation wants to be seen and how it is seen, namely corporate communications.

Assessment Method

Emerging Themes – 4 months study period – Submission of an assignment

Analysis and Decision – 4 months study period – Examination

Marketing Leadership and Planning – 4 months study period – Submission of an assignment

Managing Corporate Reputation – 4 months study period – Submission of an assignment

Entry Requirements

  • CIM Professional Diploma in Marketing (either the 2003 syllabus or the 2009 syllabus) or the CIM Advanced Certificate in Marketing OR
  • A business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (ie, 180 credits in Bachelor degrees and 90 credits in Masters degrees) AND
  • A range of experience working at Senior Marketing Management level that has provided potential students with ability to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and is sufficient to pass the Entry Test to this qualification.
  • If English is not your first language you will also need to provide evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

Course Dates

To apply: 

Email: hello@nesma.co.uk

Phone: 07590018205